Connect with a wider audience face- to-face and digitally. Secure your participation to get 3-days of LIVE access and WEEKS of pre- and post-event DIGITAL access!

The African Construction & Totally Concrete Expo is a significant contributor to the economic growth, recovery and transformation within Southern Africa’s construction industry and places a special focus on buyer and seller engagements.

In 2021 we are excited to host a hybrid event that will have both a live and digital element. Ensuring you have access to the latest products, solutions and information to keep your business resilient and sustainable during challenging times.

WHY EXHIBIT OR SPONSOR?

Reduce your per lead generation cost – reach a large audience of the African concrete, cement and construction industries in just three days – saving you time and money!
Reduce your per lead generation cost – reach a large audience of the African concrete, cement and construction industries in just three days – saving you time and money!
Fill your sales pipelines – the focused marketing campaign attracts a targeted audience which gives you access to the latest insights including new projects and tenders
Fill your sales pipelines – the focused marketing campaign attracts a targeted audience which gives you access to the latest insights including new projects and tenders
Position your company as a thought leader: The African Construction Expos programme is widely regarded as THE leading event. This is a unique opportunity to position your company as one of the leading manufacturers or service providers in Africa
Position your company as a thought leader: The African Construction Expos programme is widely regarded as THE leading event. This is a unique opportunity to position your company as one of the leading manufacturers or service providers in Africa
Participate in one of the best value expos in Africa, giving you 365 days of ROI: with with expo booths from only R2 756 per m2 for live (indoor or flexible outdoor space) and or digital space
Participate in one of the best value expos in Africa, giving you 365 days of ROI: with with expo booths from only R2 756 per m2 for live (indoor or flexible outdoor space) and or digital space
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MEET QUALITY BUYERS FROM ACROSS THE CONSTRUCTION INDUSTRY

The INFLUENCE of expos…the INFLUENCE of #AfricanConstructionExpo

More than 4 500 buyers and influencers will be participating at the 2021 event, across the live and digital platforms. These prospects represent a cross-section of Southern Africa’s entire construction value-chain

32%<br>Contractors

32%
Contractors

8%<br>Architects

8%
Architects

8%<br>Retailers and Distributors

8%
Retailers and Distributors

7%<br>Engneers

7%
Engneers

6%<br>Building Consultancy

6%
Building Consultancy

5%<br>Government

5%
Government

4%<br>Property Developers

4%
Property Developers

3%<br>Project Managers

3%
Project Managers

3%<br>Quantity Surveyors

3%
Quantity Surveyors

BENEFITS OF PARTICIPATING IN A HYBRID EVENT

Which will enable you to reach a wider audience and facilitate networking:

  • A unique opportunity to connect with prospects via a video calling platform
  • Buyers and prospects will be able to request meetings with sponsors and exhibitors through their digital booths
  • The digital booth enables exhibitors to host collateral, be it brochures, videos, demos. This information can be accessed and downloaded at any time by attendees
  • Engage with hundreds of buyers and prospects and schedule meetings ahead of, at or post event

Added benefits included in your stand booking:

Exhibitors at the LIVE event get additional COMPLIMENTARY exposure through the DIGITAL platform:

  • Digital exhibition booth where you can host downloadable product collateral, images of products and even marketing videos. You are able to host live chats and meetings between you and your prospective client
  • Attendees that are not able to attend the live event due to travel restrictions will be able to search, filter and sort by product category and sector making it easier for your new customers to find you
  • You are able to access and filter the attendee list including smart matchmaking where the system identifies best matched attendees that you can reach out to and start a conversation
  • You are able to schedule qualified meetings before, during and after the live event has taken place

DEDICATED PR & MARKETING CAMPAIGN

A highly targeted PR/Marketing campaign, delivers extended exposure beyond the expo walls!

Our highly targeted marketing campaign delivers the right audience to the expo to ensure your brand is exposed to the professionals you want to meet. Below are only a few examples of marketing tools we utilise:

Over 30 email campaigns will be sent over the duration of the marketing campaign – reaching 45 000+ construction professionals at a time

EMAILS

Over 30 email campaigns will be sent over the duration of the marketing campaign – reaching 45 000+ construction professionals at a time
Over 2 000 professionals will be invited to the event and registered through our telemarketing team

TELEMARKETING

Over 2 000 professionals will be invited to the event and registered through our telemarketing team
We form strategic partnerships with over 15 industry associations to promote the event to their members and secure their attendance

ASSOCIATION PARTNERS

We form strategic partnerships with over 15 industry associations to promote the event to their members and secure their attendance
More than 5 000 SMS invitations will be sent to construction professionals across South Africa

SMS

More than 5 000 SMS invitations will be sent to construction professionals across South Africa
A professional executed digital campaign including Google Adwords marketing and paid campaigns across social media channels will be implemented

DIGITAL CAMPAIGN

A professional executed digital campaign including Google Adwords marketing and paid campaigns across social media channels will be implemented
Regular updates and exhibitor features will be posted to our followers on Facebook, Twitter and LinkedIn

SOCIAL MEDIA

Regular updates and exhibitor features will be posted to our followers on Facebook, Twitter and LinkedIn
30+ online banners and 15+ print adverts will be published by our leading industry publications supporting the event

MEDIA PARTNERSHIPS

30+ online banners and 15+ print adverts will be published by our leading industry publications supporting the event
A dedicated PR team will be running a campaign 16 weeks prior to the event reaching trade and mainstream media

PUBLIC RELATIONS

A dedicated PR team will be running a campaign 16 weeks prior to the event reaching trade and mainstream media
Mobile trailers will be used in high traffic zones across Johannesburg

OUTDOOR ADVERTISING

Mobile trailers will be used in high traffic zones across Johannesburg
Over 40 members of press are expected onsite to cover the event

ONSITE MEDIA COVERAGE

Over 40 members of press are expected onsite to cover the event
Free tailored marketing packages are sent to exhibitors to invite client to the event – amplifying the marketing campaign

EXHIBITOR MARKETING SUPPORT

Free tailored marketing packages are sent to exhibitors to invite client to the event – amplifying the marketing campaign
Marketing efforts will push over 25 000 unique visitors through to the event website for the duration of the marketing campaign

EVENT WEBSITE

Marketing efforts will push over 25 000 unique visitors through to the event website for the duration of the marketing campaign
Dedicated team of industry expert brand champions to advocate for our event through their communities and social media channels

BRAND CHAMPIONS

Dedicated team of industry expert brand champions to advocate for our event through their communities and social media channels
15 industry experts providing strategic guidance and market insight, to ensure all content offerings are relevant and helpful to industry we serve

ADVISORY BOARD

15 industry experts providing strategic guidance and market insight, to ensure all content offerings are relevant and helpful to industry we serve